“THE LONG SWEET RIDE!”

KONA is een Canadese fabrikant van een breed gamma aan fietsen waarvan enkele modellen zoals de Sutra, Rove en Unit X zeer geschikt zijn voor fietsvakanties en bikepacking. De KONA standaardfietsen zijn budgetvriendelijk en spreken een breed publiek van fietsliefhebbers aan gaande van jong tot oud. KONA heeft ook heel wat ‘ambassadeurs’ die de fietsen tot het uiterste testen. Hieronder nemen we een tekst van KONA zelf in het engels over.

“Kona Bicycles was founded in 1988 from the idea that mountain bikes needed to evolve beyond the less than innovative status quo of the time, and from a desire to have some fun while building revolutionary bikes. 37 years later and counting, Kona has grown from those sloping top tube steel hardtail roots to making bikes out of all materials, for every type of riding, and every kind of rider.

From our Vancouver mountain biking roots to our current global footprint, we remain committed to delivering the best riding bikes in every category of cycling, and finding ways to make your rides better. Our guiding philosophy remains The Long Sweet Ride: Long – we’ve been around a while, we are here to stay, delivering on a promise of quality and durability that translates into longevity. Sweet – rides we remember with smiles on our faces and the bikes that help put the smiles there; bikes that come alive on the trail, bikes that make the climbs disappear beneath us, bikes that translate the basic mechanics of effort into something magical. Ride – the trail, the road, this life, wherever the wheels take us.

At Kona, we place an emphasis on performance, value, and following our instincts. Bucking convention is our second favorite thing after making kickass bikes. We are serious about building the best bikes on the market, even if we don’t always take ourselves too seriously in the process. Collectively, our passionate team has centuries of experience riding every kind of bike imaginable. We are racers, we are commuters, we are tourists, we are dirt jumpers, we are completely woven into every part of cycling’s amazing tapestry, and we invite you to join us on the Long Sweet Ride.”

Na een wat woelige periode werd KONA onlangs weer overgenomen door de oprichters Dan en Jake en fietst het fietsmerk weer een onafhankelijke koers!